Brands We Love: Boden

Sweaters are “jumpers.”
Rain boots are “wellies.”
Color is spelled “colour.”
The British are a little bit different, but that quirky can be kind of fun!

Lately, when I suggest Boden to my private styling clients, the response I usually get is, “I’ve bought Boden clothes for my kids but I never thought about them for me!”

And then we gleefully place a BIG order of super-cute clothes for them.

Boden was founded 30 years ago by Johnnie Boden who has an eye for color and pattern. The clothes are at the intersection of where classic meets British Mod.

The style of the brand slipped a bit over the last few years, becoming too caught up in trends while chasing a younger market.

In fact, Johnnie Boden sent an email out to customers that said,

“Sorry, I’m a complete nitwit. I effed up.” 🤣

Now, Boden is coming back around to its roots and you can see it in the current selection of clothes.

Boden offers free shipping for over $49 and free returns, making trying the brand hassle-free. 

➡️ Through the weekend, they’ve got a sale going and you can save 20% off on new styles with code F3B5.

➡️➡️ Something extra we love? Healthcare workers, First responders, Military personnel, Teachers, and Students – receive your special discount, in partnership with SheerID.

Here are 5 things we recommend to elevate your wardrobe with just a touch of optimistic style.

And if you scroll all the way down, you can pics of a few of my fave Boden pieces that I’ve worn over the years.


1. Fair Isle Sweater

Fair Isle wool blend sweater. 3 colors, sizes XS-XL.

2. Wide Leg Jeans

High-rise wide-leg jeans with a touch of stretch. Perfectly on trend for fall! 3 colors, 4 lengths, 10 waist sizes.

3. Canterbury Interest Coat

Canterbury Interest Coat to make your outerwear INTERESTING! 3 colors, Petite and Regular, sizes 0-22.

4. Charlotte Jersey Shirt

Charlotte Jersey Shirt, super-soft shirt to layer over a tank or under a jacket. 4 colors, sizes 2-22.

5. Marylebone Wool Blazer

Classic blazer with a flattering semi-fitted cut. Wool blend blazer with a bit of stretch. 3 colors, Regular and Petite, sizes 0-22.

Boden looks I’ve worn over the years. And that striped sweater that Cooper is wearing? It’s from Boden and was his all-time favorite!

Have a brand that you love that we should share? Want us to dig into a brand and find out more? Comment below and we’ll write about it in a future post!

Thanks for reading,

Xo – Stephanie